McDonald’s is a world leading food service organization. McDonald’s generates more than $40 billion in Systemwide sales and operates over 30,000 restaurants in more than 100 countries on six continents.

McDonalds Belgium selected Intelactsoft to create a Marketing Performance Management app The solution was built to detect the quaility and performance of various online and offline marketing campaigns with a huge positive impact on the performance of the campagins.

Features

• Real time investigations for marketing campaigns
• Designed to serve any type of marketing campaign
• Integrating multiple types of sources and data

Technologies and tools used: API, Qliksense, Qlikview, SQLServer,

Industry: Food